He first gained broader attention in 1998 with the creation of L’Épicerie, a concept store in Paris that merged fashion, art, and lifestyle well ahead of its time.His career evolved toward brand revitalization, where he became known for bringing historical French institutions back to life with a strong sense of storytelling, craftsmanship, and visual identity.
In 2014, alongside his wife Victoire de Taillac, he relaunched Of f icine Universelle Buly 1803, an apothecary and beauty house originally founded in the 19th century. Under his direction, Buly became globally renowned for its fusion of historical aesthetics with modern sensibilities, expanding into major cities around the world. The brand was acquired by LVMH in 2021.
His agency, Art Recherche Industrie, handles all aspects of brand creation from product design to graphic identity to spatial design always with a strong narrative at the core. In recognition of his contributions to French culture and design, he was named a Chevalier des Arts et des Lettres in 2020.
Ramdane Touhami is a French-Moroccan creative director, designer, and entrepreneur, known for his multidisciplinary approach.
Ramdane Touhami is best known for reviving Cire Trudon, the oldest candle manufacturer in the world (established in 1643), giving it a bold new identity while respecting its rich history.
Beyond cosmetics and fragrance, Touhami works across publishing, design, architecture, and retail, and is known for his uncompromising attention to detail and resistance to trends.
